Barbour Design

Concert Artists Guild 2019 Rite of Spring Gala Invitation

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A stark contrast from the jewel-toned metallic 2018 invitation, the Concert Artists Guild wanted this year’s Rite of Spring Gala invitation to be bright and bold. We started by creating a palette of bright vivid colors that would easily contrast against a white or black background and then selected a very bright white cover stock to make the colors appear at their very brightest.

The cover design featured a rich black background and the 2019 Rite of Spring logo in white which was framed by a colorful eye-catching floral illustration that popped off the page. Biographies for the 2019 award recipients were showcased on the inside right-hand page. The text-heavy content had clean, structured typography on a white background while the left-hand page featuring gala details had more playful typography and a touch of a floral accent against a black background to reflect the cover design.¬†On both the invitation and the RSVP card, a bright hot pink “flag” was used to highlight¬†call-to-action text.

And to be sure the invitation really stood out when mailed, we used one of the brightest colors in the palette for the A7 mailing envelope and the A2 reply envelope which were printed on Mohawk Britehue Ultra Lime stock.