Disney & ESPN Media Networks S’more Kit Mailer
Disney & ESPN Media Networks (DEMN) wanted to send content distributors a fun mailer that family and friends could enjoy–just like their portfolio of networks.
Whether outdoor or indoor, what better way to get people together than enjoying s’mores? The kit included tools and goodies for making s’mores along with a mini-cookbook featuring nine custom s’more recipes, each relating to DEMN properties and content programming. The tasty recipes featured programming imagery, fun graphics to make the directions user-friendly, and creatively titled recipes that tied in key messaging.
Recognitions: 2018 MarCom Platinum Award, 2018 Davey Silver Award