Disney & ESPN Media Networks Chemex Mailer
A premium mailer needed little pick-me-up.
Disney and ESPN Media Networks (DEMN) asked the Barbour team to conceptualize, design and package a high-end premium mailer that was to be distributed to 150 Affiliate Client VIPs: decision-makers, influencers and up-and-comers. The premium had to both surprise and be valued by senior executives, conceptually relate to DEMN’s family of networks in its messaging and design, as well as:
• Showcase the value of DEMN’s portfolio of networks
• Celebrate their successes from the past year
• Create excitement for their new networks (SEC and Fusion)
• Accentuate the value of partnership
Ideas were percolating.
Of the unique premiums and concepts presented by our creative team, the winning theme was titled “The Perfect Blend,” an impressive package containing:
• A Chemex® Eight Cup Classic Series Glass Coffeemaker
• Chemex® Bonded Filters
• A Hario Skerton Ceramic Coffee Mill
• A trio of Stumptown Coffee Roasters’ signature coffee blends
The perfect blend was brewed…
From the initial reveal to the fine print, creative copywriting and intelligent design presented key messaging and showcased the DEMN brand. The outer box displayed DEMN imagery along with the headline, “The Perfect Blend to Connect With Your Customers.” An insert titled “Ingredients For Success” shared network statistics and conveyed the success of the DEMN portfolio. Coffee packaging was customized to Fusion blend, SEC Network blend, and a blend personalized for each affiliate. Their descriptions reflected the coffee as well as the network, affiliate and relationship. Each item nestled in an insert with instructions to “Brew the Perfect Partnership.”
…and enjoyed down to the last drop.
An incredibly well-received and unexpected premium. Nothing says success more than when our clients look good to their clients. And with this mailer, we did exactly that…