Barbour Design

espn 2013 planning guide

The ESPN Planning Guide is a media kit distributed annually to share media and editorial information—it also establishes the look for all corresponding materials sent throughout the year. Its design allows for quick reference of media-specific information by integrating a categorical system of inserts all contained within a cover wrap.

This year, the look was driven by some great stadium photography, paired with dark hues and contrasting vibrant accents. The materials were printed on a silk stock with dull varnish, plus a spot gloss UV for some added punch. Design elements carry over to the mailing envelope, making the entire kit cohesive and easy to recognize.