espn 2016 planning guide

The theme for ESPN’s 2016 Planning Guide was “Big Sports Moments.” Each guide features a full page cover image highlighting a memorable sports moment from the previous year. The photographs were converted to black and and hand-colored in the planning guide color palette—making ESPN part of each moment. The visual integration reflects ESPN’s mission to serve sports fans anytime, anywhere, especially when the big sports moments happen.

Recognitions: 2016 MarCom Platinum Award, 2016 Communicator Gold Award of Excellence, 2016 Hermes Gold Award