Barbour Design

espn 2017 planning guide



ESPN exists at the speed of live to bring fans the stories and emotional moments that are instantly shared, discussed and watched again. Plan for Live, the central message behind the 2017 planning guide, focused around putting brands at the center of these moments.

Each guide’s cover featured a powerful live sports moment from the previous year. The action reflected in the design and emotion of the messaging prompted readers to relive each moment and realize the importance of being part of it.

Recognitions: 2017 Communicator Silver Award of Distinction, 2017 Hermes Platinum Award