Barbour Design

ESPN & J.P. Wiser’s Custom Liquor Bottle



In efforts to secure a sponsorship deal for ESPN Fantasy Football, the marketing team at ESPN approached us to help develop unique, effective sales collateral for their upcoming meeting with J.P. Wiser’s.

Inspired by the very words of J.P. Wiser, “Do not seek success. Give good value in all matters success shall seek you,” we created a sales piece of the highest value, a custom labeled bottle of the finest Canadian whiskey. Recreating the existing whiskey labels, we seamlessly integrated key sales messaging into the design. The result was successful example that not only highlighted the value and importance of the J.P. Wiser’s brand, but also demonstrated how effectively ESPN can communicate their brand messaging.


Recognition: 2015 Hermes Gold Award, 2014 Davey Silver Award