Pivot Television Upfront & Online Media Kit
“A good story well told can change the world” – Participant Media’s philosophy and the foundation upon which we built the upfront and media kit for Participant Media’s lifestyle entertainment network, Pivot.
We scripted the upfront to masterfully tell the story of Pivot’s mission to spark change; brand collaboration to bring about change; programming, media and platforms that enable change; and measurable results driven by change. The visual design focused around the Pivot brand and highlighted key messaging and data points that were effectively communicated both in large conference settings and smaller personal meetings.
The story continued on in the form of a web-based media kit which provided more detailed content to support the upfront messaging. The kit also featured network statistics, target audience profiles, programming descriptions and sizzle reels, accompanying digital platforms and media, branded entertainment case studies and a full ad spec guide with downloadable assets—all accessible anywhere on any device.