Barbour Design

STONY BROOK UNIV. ATHLETICS 2012-13 ANNUAL REPORT

Back by popular demand.

The Direction

Stony Brook University’s athletic program has been particularly successful in recent years, garnering national attention on several fronts. For their latest annual report, Stony Brook University Department of Athletics sought the help of Barbour Design to create a distinctive book to celebrate the Seawolves’ athletic and academic achievements and showcase their new 4,000-seat arena.

Impeccable design on cue.

The Selection

Image-driven layouts, paired with impeccable typography, were designed to capture readers’ attention, entice potential donors, thank previous donors and encourage repeat donations. Design cues, taken from the Seawolves’ newly designed homepage, were incorporated on the cover and subtly integrated throughout the annual report.

The Results

This award-winning piece was well-received by the Stony Brook community and elevated the University’s branding to a new level of design.

Recognitions: 2014 MarCom Platinum Award, 2014 Davey Silver Award

And the celebration continues.

“Over the last 2 weeks, we’ve mailed out the annual reports to our donors. The feedback has been tremendous both internal and external. We really appreciate the work you put into it. Other folks on campus have been asking about who designed it for us!”

Thomas Chen, Assistant Athletics Director for Communications  Stony Brook University