As many have seen (mostly Justin D. + Ma-Gee), I am really enthused about the new technology (ie. Augmented Reality) being used for ad campaigns. This ads a layer of interactivity, a layer of life, missing from many promotional campaigns. The Footwall is a perfect example of using twitter users to participate by displaying their stats against the ‘footwall’.

Via Holster

1 Comment

  1. Bil on February 27, 2012 at 9:03 am

    Great use of Twitter, very cool