Disney Advertising Sales
“Go To Market” Upfront
Disney Advertising Sales (DAS) is responsible for integrated marketing and advertising sales for The Walt Disney Company’s entertainment and sports network offerings through linear, digital, social, and radio businesses. When it was time to first introduce their comprehensive portfolio of brands to the market as a united front, Barbour Design was behind the design and implementation of this massive undertaking.
This world-class presentation delivered a kaleidoscope of content from the vast DAS portfolio, which now includes ABC, ABC News, Disney Channels Worldwide, ESPN Networks, Freeform, Disney Digital Network, FX Networks, National Geographic Networks, and eight ABC-owned local stations. With content contributions from various departments within The Walt Disney Company, this "roadshow" presentation was skillfully realized by the Barbour team in partnership with expert DAS marketers.
Though vast in size and scope, the presentation was structured in such a way that DAS sales teams could navigate directly to specific content including almost 20 sizzle reels, present various levels of information, and easily navigate to other relevant opportunities. They had the entire DAS portfolio sales content at their fingertips, allowing them to customize every sales presentation.
Let’s make your next presentation roadshow-worthy.