Go to Market Upfront Presentation Disney Advertising Sales | Presentation Design Content Development | Barbour Design

A Scalable Upfront Presentation System for Disney Advertising Sales

A SCALABLE PRESENTATION SYSTEM FOR A GLOBAL MEDIA PORTFOLIO

Disney Advertising Sales needed a way to bring its full portfolio to market as a cohesive story.

We designed a unified presentation system to help one of the world’s largest media portfolios go to market with clarity, scale, and confidence, giving sales teams the structure and flexibility to adapt messaging across partners and opportunities.

WHAT WE BUILT

  • Modular presentation system for multi-brand storytelling
  • Structured narrative framework for sales teams
  • Flexible slide library for multiple use cases
  • Visual system aligned to Disney portfolio brands
  • Content organization for scalable customization

Impact

  • Unified a complex, multi-brand portfolio into a single, cohesive story
  • Enabled sales teams to build and adapt presentations quickly
  • Reduced friction in navigating large volumes of content
  • Improved consistency across partner-facing materials
  • Supported more confident, scalable go-to-market efforts
Go to Market Upfront Presentation Disney Advertising Sales | Presentation Design Cross-Platform Marketing | Barbour Design

This presentation system brought structure to a vast and complex portfolio, spanning ABC, ESPN, Hulu, FX, National Geographic, and more.

Built in close collaboration with Disney Advertising Sales, the system enabled teams to confidently navigate content, adapt messaging, and present a unified story across a wide range of audiences and opportunities.

Despite the scale, the system was designed for speed and usability.

Sales teams could quickly access relevant content, navigate across portfolio categories, and customize presentations for specific partners without rebuilding decks from scratch.

The result: a more efficient, flexible approach to storytelling across the entire DAS portfolio.

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