Good Morning America Digital Wellness Events | Event Design, Brand Campaign, Brand Experiences | Barbour Design

Good Morning America Digital
Self-Care & Wellness Events

In celebration of Good Morning America (GMA) Digital’s one-year anniversary, Barbour Design partnered with Disney Advertising Sales (DAS) on a trade campaign aimed at spreading awareness of the GMA Digital brand. The campaign highlighted the platform's effectiveness in reaching young, female, digitally-savvy consumers with its refreshing editorial outlooks and feel-good storytelling. Wellness events in NY, LA, and Chicago invited clients to join the celebration and be immersed in the lifestyle of the GMA Digital franchise.

Using a color palette cohesive with the brand and photography reflective of their audience and marketing voice, we created a brand campaign to engage their client base. All digital communications worked in conjunction with a GMA Digital LinkedIn campaign to drive traffic to their live stream panel discussion showcasing their talent and editors.

Services

Event Design

Brand Development

Presentation Design

Large Format & Digital Signage

Event Collateral

Tactile Marketing

Digital Invitations

Email Campaigns

Promotional & Sales Materials

Production Management

Cross-platform Marketing

Print Design

Event Materials

Digital invitations geared to three major markets

Station and way-finding signage

Instagram photo booth

Presentation templates

Digital newsletter with a 4,553 open rate

Takeaway materials highlighting key statistics, demographics and sponsorship opportunities

Reminder and Thank You email blasts for each event

Good Morning America Digital Wellness Events | Event Design, Event Collateral, Client Experiences, Promotional Events | Barbour Design
GMA Digital Wellness Events | Event Design, Signage, Client Experiences, Event Decor | Barbour Design
Good Morning America Digital Wellness Events | Event Design, Signage, Brand Experiences, Promotional Campaign | Barbour Design
GMA Digital Wellness Events | Event Design, Branded Merchandise, Cross Platform Promotion, Event Swag | Barbour Design

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