Good Morning America Digital
Self-Care & Wellness Events
In celebration of Good Morning America (GMA) Digital’s one-year anniversary, Barbour Design partnered with Disney Advertising Sales (DAS) on a trade campaign aimed at spreading awareness of the GMA Digital brand. The campaign highlighted the platform's effectiveness in reaching young, female, digitally-savvy consumers with its refreshing editorial outlooks and feel-good storytelling. Wellness events in NY, LA, and Chicago invited clients to join the celebration and be immersed in the lifestyle of the GMA Digital franchise.
Using a color palette cohesive with the brand and photography reflective of their audience and marketing voice, we created a brand campaign to engage their client base. All digital communications worked in conjunction with a GMA Digital LinkedIn campaign to drive traffic to their live stream panel discussion showcasing their talent and editors.
Let’s make your next event an immersive experience.