Wellness Events Driving Real Client Engagement for Good Morning America Digital

From New York to LA to Chicago, we transformed GMA Digital's one-year anniversary into a series of feel-good branded experiences that left clients informed, inspired, and ready to buy.

Disney Advertising Sales capitalized on a celebratory moment by putting the GMA Digital brand directly in front of the clients who mattered most.

Barbour Design delivered an end-to-end campaign that brought GMA Digital's core value proposition to life: immersive wellness events across New York, Los Angeles, and Chicago that gave clients a firsthand experience of the platform's feel-good lifestyle and its unmatched ability to reach young, female, digitally-savvy consumers.

Every touchpoint lent themselves to the cause — on-brand visuals, digital communications and inline branded wrap-up emails drove engagement well beyond the room. The result? Clients left with a clear picture of GMA Digital's reach, relevance, and sponsorship potential.