The Masters® Azalea
Disney and ESPN Media Networks approached us with a unique request—to produce a highly creative premium B2B promotional package to be delivered to their affiliate executive VIP customers.
The premium needed to communicate that their streaming app delivered the biggest live sporting events—like the Masters—to fans who demand top content anywhere, anytime, on any device. Collateral and packaging were to convey the message, complement the premium, and be authentic to ESPN.
Through research and strategic collaboration came the concept of a highly unexpected gift, a well-packaged azalea plant—the Masters signature flower. We created an identity unique to the promotion that positioned ESPN as a leader in technology while integrating the rich history of The Masters.
The outcome of each piece coming together as a whole was an extremely successful award-winning promotion, earning a ProMaxBDA Sports Media Marketing Gold Award, a Gold Davey Award, and many rave reviews…
I wanted to reinforce one more time how great the Azalea mailing was! The idea, as it turned out, was a good one. The ‘unexpected’ factor of getting flowers from ESPN turned out to be huge. But the classiness and style you provided with the plant selection, packaging, and graphic look really elevated the idea to true VIP status. The internal and external feedback has been among the best ever.
Let’s make your next B2B mailer wow the crowds.