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TopPop Innovative Packaging Merges With Iconic Brands

A STORY IN BEVERAGE PACKAGING SYNERGY

The leadership team at TopPop Packaging approached us with an exciting challenge - they needed our help to create an investor deck that would articulate the merger between their company and Iconic Brands, which is home to many popular celebrity wine and liquor brands. The presentation needed to explain the synergy between the two companies and highlight why the new entity, TopPop Innovative Packaging Inc., would be successful in the emerging ready-to-drink cocktail and zero-sugar organic wine markets.

When the client first approached us, their draft was too lengthy and lacked focus. The Barbour team got to work, helping to edit the content and improve the flow of the presentation so that information was conveyed clearly and concisely. We also played an instrumental role in melding the visual design of the two companies together in a seamless and natural way. The result was a clean and concise 15-page beverage package storytelling dream.

Services

Presentation Design

Copywriting & Content Development

PITCH GOALS

Convey how TopPop's packaging experience align with Iconic's expertise in the global wines and spirits industry.

Deliver an edited, more streamlined company story for investors

Showcase how the company is poised for success in the emerging ready-to-drink and celebrity and wine and spirits markets

Help prepare the company to uplist on the Senior Exchange

Video call conference on s laptop screen at cozy loft style place. Remote business with team
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Thank you so much for the work you did on our investor deck...It was very helpful in explaining the new story to investors as the company has completed the merger with TopPop Packaging. The design and graphics were instrumental in translating the new combined business to investors and how they are synergistic...It was tremendous working with you on this project.

— DIRECTOR OF COMMUNICATIONS, Iconic Brands, Inc.

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