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When Two Industry Leaders Merge, Great Visual Storytelling Takes Them Across the Finish Line

A STORY IN BEVERAGE PACKAGING SYNERGY

TopPop Packaging and Iconic Brands — home to some of the most recognizable celebrity wine and spirits labels — were combining forces to form TopPop Innovative Packaging Inc. The opportunity and synergy was extraordinary. The challenge was telling that story in a way that would easily resonate with investors.

The leadership team came to Barbour Design with an existing draft that was verbose and unfocused — common pitfalls when two organizations try to merge their voices before a unified identity has taken shape. Our team stepped in to edit and streamline the narrative, sharpen the strategic focus, and bridge the visual design languages of both companies into a single, cohesive and persuasive presentation.

 

The Result

A powerful, 15-page investor deck that clearly articulated the synergy between the two companies and made a confident case for their combined position in the emerging ready-to-drink cocktail and zero-sugar organic wine categories.

GOALS

  • Demonstrate how TopPop's deep packaging expertise directly complements Iconic's leadership in the global wines and spirits industry
  • Deliver an edited, streamlined company narrative that investors can grasp quickly and confidently
  • Showcase the company's competitive advantage in the high-growth ready-to-drink and celebrity wine and spirits markets
  • Position the newly formed entity to successfully uplist to the Senior Exchange

WHAT WE BUILT

  • A 15-page investor deck unifying two brand voices into one
  • A cohesive visual system merging both companies' design identities
  • A growth narrative structured to support a Senior Exchange uplisting
Video call conference on s laptop screen at cozy loft style place. Remote business with team
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Thank you so much for the work you did on our investor deck...It was very helpful in explaining the new story to investors as the company has completed the merger with TopPop Packaging. The design and graphics were instrumental in translating the new combined business to investors and how they are synergistic...It was tremendous working with you on this project.

— DIRECTOR OF COMMUNICATIONS, Iconic Brands, Inc.

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