Concert Artists Guild Gala Event Design | Invitation Design Brand Development Nonprofit | Barbour Design

Rite of Spring Gala Event Brand System

A BOLD, HIGH-CONTRAST EVENT IDENTITY DESIGNED TO STAND OUT, DRIVE ATTENDANCE, AND ELEVATE THE DONOR EXPERIENCE.

The Concert Artists Guild needed a gala identity that felt fresh, vibrant, and impossible to ignore… something that would stand out in the mail and carry through the entire event experience.

We created a cohesive visual system that extended from invitations to in-room materials, ensuring every touchpoint reinforced the energy of the event and elevated the overall experience for attendees and donors.

The identity centered around bold color contrast and expressive typography, creating a striking visual presence across both print and event materials.

From the invitation suite to the event program and signage, every piece was designed to feel cohesive, engaging, and easy to navigate, helping guests move seamlessly through the experience while reinforcing the brand at every touchpoint.

WHAT WE BUILT

  • Gala event brand identity
  • Invitation and direct mail system
  • Event program and printed materials
  • Email and digital touchpoints
  • Cohesive visual system across all attendee interactions

Impact

  • Created a distinctive, high-visibility gala identity
  • Increased engagement through cohesive event touchpoints
  • Elevated the perceived value of the event experience
  • Supported stronger donor response and participation
Concert Artists Guild Gala Event Design | Event Program Menu Design Event Collateral Nonprofit | Barbour Design
Concert Artists Guild Gala Event Design | Event Program Collateral Nonprofit | Barbour Design

I have worked with Barbour Design for over ten years and engaged their design services for numerous nonprofit organizations. Their work is beautiful and on point, and their customer service goes beyond what is necessary. They are prompt, responsive, and resourceful.

Thanks to their designs and creativity we have saved money while increasing donations for special events.
It has been a pleasure!

— Becky Lipkind, Director of Development, Concert Artists Guild

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