Disney Ad Sales Client Leadership Board Super Bowl Meeting
Since 1998, we have partnered with our clients at ESPN, now Disney Advertising Sales (DAS), working to create sales and marketing materials and experiences that make them stand out from their competitors and stay on top of industry sales and marketing trends. The Client Leadership Board (CLB) is a series of meetings hosted by DAS, inviting top-level client decision-makers to an innovative experience where they discuss market trends and challenges and brainstorm together.
The Kickoff
As with all CLB meeting events, our design and marketing journey began with a kickoff call with our DAS partners who informed us of the meeting time, place, and theme. We then analyzed the meeting space, visual opportunities, and ways we could carry out the theme. For the Super Bowl CLB, which focused on storytelling, we highlighted key moments and characters across DAS’ portfolio of networks that epitomized the art of storytelling.
Visual Branding
Because the CLB has been ongoing for some time, the meeting logo has brand equity. For each meeting, we maintained the core structure and recognizability of the logo with slight graphic modifications that hint at the meeting location. For the Super Bowl CLB, we identified graphic cues in the Mercedes-Benz Superdome stadium with its very recognizable and architecturally unique retractable roof, which became the base of the identity, and of course, tied in a hint at football!
A Dynamic experience driving partnership and innovation
From the initial evite to the full event experience, we created a multitude of digital and tactile marketing touch-points with every detail personalized to each individual. CFOs and CMOs felt welcome and aware that they were participating in a very elite CLB event.
There were several media walls with digital screen cutouts in the space. For the design of the wall wraps, we selected background photography that set the atmosphere and conveyed the storytelling theme and then edited the photos to amplify those graphic elements for a quick hit experience. These visual elements were carried through all touch points from on-screen branding animations to signage to decorative textiles and table cards, creating a fully immersive experience.
The team at Barbour understands that our brand is all about bold storytelling and the importance of creating an environment that wraps the power of Disney’s content around clients as soon as they walk into the room.
From the murals surrounding the room to the personalized touches such as seating assignments with headshots, they’ve partnered with us to create an immersive 360º experience at many high-level client events.
Let’s make your next event a 360º experience.