Elevating a High-Stakes Sponsor Experience for ESPN & CFP
A COHESIVE BRAND ENVIRONMENT AND PRESENTATION SYSTEM BUILT TO SUPPORT 170+ SENIOR SPONSORS AND EXECUTIVES DURING A FLAGSHIP EVENT.
The Challenge
A high-profile sponsor summit with 170 senior attendees required a polished, cohesive brand presence that reinforced the value of partnership.
The Risk
Inconsistent or underdeveloped materials would dilute credibility and distract from revenue conversations.
The Goal
Create a seamless, premium brand system across every touchpoint, from invitation to in-room experience, that reflected the scale of the College Football Playoff.
The College Football Playoff Sponsor Summit was a high-stakes opportunity to reinforce the value of partnership with senior sponsors and executives. Every touchpoint needed to reflect the scale and credibility of the brand. We created a cohesive visual system, from the initial email invitation to credentials, agenda design, signage, presentation templates, and digital graphics, ensuring a seamless, premium experience that supported meaningful sponsor conversations throughout the event.
A BIG thank you for all your work on the CFP Sponsor Summit materials! The presentations looked sharp on screen, and our agenda signage in the room looked awesome as well.
Need your event materials to reflect the value of your partnerships?