ESPN Media Planning Guide | Print Design, Media Kit, Sales Marketing Materials, Cross Platform Promotion | Barbour Design

A Scalable Media Planning System for ESPN

A CENTRALIZED PLANNING TOOL DESIGNED TO MAKE A COMPLEX MEDIA LANDSCAPE EASIER TO NAVIGATE AND SELL.

ESPN needed a centralized way to present its vast ecosystem of sports, events, and audiences to media planning professionals.

We developed an annual planning guide system that translated complex information into a clear, structured, and visually compelling resource, enabling partners to quickly understand opportunities and make informed decisions.

Designed as both a reference tool and a storytelling device, the guide organizes ESPN’s extensive portfolio into a format that is easy to navigate and visually engaging.

Year after year, the system evolved to highlight key properties, audience insights, and media opportunities, helping position ESPN at the center of sports culture while giving planners the information they need at their fingertips.

WHAT WE BUILT

  • Annual media planning guide system
  • Structured framework for organizing complex content
  • Visual language for data and portfolio storytelling
  • Modular layouts for evolving yearly editions
  • Print and digital formats for broad accessibility

 

Impact

  • Simplified navigation of a complex media portfolio
  • Enabled faster, more informed media planning decisions
  • Created a consistent, scalable system used year over year
  • Reinforced ESPN’s position as a central hub for sports and culture
  • Delivered a go-to resource for partners and buyers

 

ESPN Media Planning Guide | Print Design, Sales Collateral, Advertising Media Kit | Barbour Design
ESPN Media Planning Guide | Sports Marketing, Print Media Kit Design, Print Digital Collateral Package | Barbour Design

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