New York Red Bulls
Template System
A COMPREHENSIVE SOLUTION THAT BRIDGES THE GAP
BETWEEN CREATIVE AND SALES MARKETING
When we were approached by the Red Bulls New York (RBNY) club to develop a this template system, we jumped at the chance to develop a sports marketing tool that gave their creative, sales and marketing teams the means to succeed
more efficiently.
Our first step was a discovery/audit session to better understand how each of their teams were creating and using sales and marketing materials and how well those materials aligned with their brand guidelines. We came to an understanding about who all of the end users were and what their needs were. We quickly understood what needed to be created so that we could deliver a system that supported their marketing strategy—a system that they would be able to leverage independently, a system that exudes what Red Bulls New York is all about... Ambition. Integrity. Teamwork.
Red Runs Deep...Let's goooooo!
It's all IN the details...
All of the textured backgrounds throughout the template system were the result of close-up studies of RBNY jersey patterns, imagined in the brand hues of black, red and white. This system oozed Red Bulls New York down to every detail!
Tools to succeed
At Barbour, we take the task of setting our clients up to succeed to the next level. The range of templates we provided RBNY from editable maps, to charts, to timelines, provided our partners with a wealth of options, so the process of building decks is effortless.
Our level of experience in presentation design gives us first-hand knowledge of what it takes to work efficiently and what is necessary to build a cohesive, engaging presentation. How good design makes the storytelling the star of the deck and how a successful presentation starts with digestible information.
The template system we built for RBNY offered our partners over 50 layout page options as well as an extensive image library. This included: a range of editable media devices to showcase engaging social campaigns, RBNY videos and highlights and more. We included quick pick-up brand guideline direction for team members that need to access brand colors on the fly. We also developed a robust icon svg icon library to help communicate concepts more easily... Everything our clients need to succeed.
“Thank you for all the great work that you did!
This is going to be an amazing tool for our organization.”
Let us help you formulate the perfect pitch.