A Milestone Moment Reignites a Brand Rooted in Storytelling
VIMBY (Video In My Backyard) is a video production company specializing in community-driven storytelling. Recognizing their 15th anniversary was an opportunity to reflect, reimagine and reinvent their brand—to represent better what their business deos. They create human connections with communities and consumers. That moment of clarity became our opportunity to communicate their brand story.
Logo Concept & Meaning
Barbour Design built a new visual identity around a wayfinding logo concept — a map marker shape representing local community roots, with an infinity symbol at its core to reflect VIMBY's endless stream of stories. The fluid form and coloring mirror their approach to storytelling, while a soft break in the shape surfaces the VIMBY "V," nodding to the connections they've made along the way.
VIMBY15
To mark the milestone, we created a special edition VIMBY15 anniversary logo paired with the tagline "15 Years. Infinite Stories." — which that captures both their legacy and their brand promise. Used across all anniversary touchpoints throughout the year, it gave the celebration a distinct, cohesive identity that lent itself to a moment worth remembering.
Beyond the Brand
We developed a full suite of marketing materials to bring the new identity to life across every touchpoint. By giving VIMBY the tools to package themselves with a unified brand voice, we set them up for scalabilty in a self sufficient way.
Working with the Barbour team was a homerun. They helped us reimagine the look of our brand identity and create a client mailer that pulled our new branding throughout.
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