VIMBY 15th Anniversary
Premium Gift Mailer
VIMBY is a video business that began 15 years ago with a simple goal: to enable a more fluid way of telling stories that celebrate the power and voices of communities, companies, and organizations. VIMBY is actually an acronym for “Video In My Back Yard,” which was the inspiration behind a premium gift mailer we created for VIMBY’s 15th anniversary.
Highly considered concepts included a Storytelling Kit with a premium leather journal and custom pen, and a Cocktail Kit with tools, ingredients, and a recipe to mix up a custom VIMBY cocktail with color-changing gin that matched VIMBY’s logo gradient. The winning concept, however, was a nod to video in my backyard— a Backyard Movie Night Kit with messaging to “celebrate with a video in YOUR backyard!” We created two kits to address different message paths.
BACKYARD MOVIE NIGHT KIT #1
This higher-value gift mailer was sent to long-term clients as a thank-you for participating in their 15-year journey. The kit included a Sovboi Portable Outdoor Projector, a Peak Popcorn Popper Microwave Popcorn Bowl imprinted with the VIMBY15 logo, Gourmet Popcorn Kernels, and Taschen’s 100 All-Time Favorite Movies of the 20th Century Hardcover Book. For a more personal connection, we created a custom bookmark signed by VIMBY team members. At the center of the kit was a printed card on which VIMBY took the opportunity to tell their own story and thank recipients for playing a significant role in that story.
BACKYARD MOVIE NIGHT KIT #2
A second gift mailer was sent to a larger audience to reconnect and thank old clients and acquaint with new business leads. This kit included a Peak Popcorn Popper Microwave Popcorn Bowl imprinted with the VIMBY15 logo, Gourmet Popcorn Kernels, and Filmquake: The Most Disruptive Films In Cinema, a book that tells the history of cinema through the works that were truly disruptive—much like VIMBY’s belief in the power of content to build understanding that inspires change. Also included was the custom bookmark signed by members of the VIMBY team and printed note card.
Both mailers were packed in custom-printed mailer boxes. The outer sides of the boxes were printed in VIMBY’s bright color palette and imagery from their most significant stories. The insides of the boxes were just as bold with the bright gradient background, more VIMBY imagery, and a QR Code linked to a custom video sharing the story of VIMBY’s 15-year journey.
Working with the Barbour team was a homerun. They helped us reimagine the look of our brand identity and create a client mailer that pulled our new branding throughout.
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