Turning a Milestone Into a Marketing Moment

A premium backyard movie night gift mailer designed to celebrate VIMBY's 15th anniversary — and deepen relationships with the clients who helped build it.

VIMBY — Video In My Backyard — is a production company that has spent 15 years helping communities, companies, and organizations tell stories that matter. For their milestone anniversary, they needed something that would make clients feel seen, celebrated, and connected to VIMBY's mission.

Through client gift strategy, we developed two versions of a custom Backyard Movie Night Kit — one for long-term clients who had been part of the journey, and one to re-engage past clients and open doors with new prospects. Every detail, from the branded merchandise to the signed bookmarks to the QR-linked anniversary video inside the box, was designed to make recipients feel like more than a name on a list.

The result: a high-impact gift that reinforced VIMBY's brand identity, told their story in a tangible way, and gave their team a meaningful reason to reconnect with clients.

What we built

Brand identity system debuted across all kit materials
Two tiered gift kits tailored to distinct audience segments (long-term clients and new business prospects)
Curated kit contents delivering "video in my backyard"—portable outdoor projector, branded popcorn bowl, gourmet kernels, and film books
A personal touch: signed custom bookmarks from team VIMBY
Printed note card giving VIMBY space to tell their own story
Custom anniversary video, accessible via QR code, narrating VIMBY's 15-year journey

Long-Term Clients

A larger kit was designed as a heartfelt thank-you to the clients who had been with VIMBY from the start. Curated contents gave recipients everything they needed for a night under the stars — a portable outdoor projector, a branded microwave popcorn bowl, gourmet popcorn kernels, and Taschen’s 100 All-Time Favorite Movies of the 20th Century hardcover book. And at the center of it all was a note card to each client, where VIMBY got to share their own story and honor the role clients played in it. A custom bookmark, hand-signed by the VIMBY team, made the gesture feel anything but mass-produced.

Re-engagement &
New Prospects

The second kit cast a wider net — reconnecting with past clients and introducing VIMBY to new business leads. The curated contents carried the same warmth and brand intentionality as Kit #1 — a branded microwave popcorn bowl, gourmet popcorn kernels, and the book Filmquake: The Most Disruptive Films In Cinema — which mirrors VIMBY's own philosophy: that bold, disruptive storytelling has the power to inspire real change. For many recipients, it was also their first introduction to VIMBY's new brand — and it made a lasting impression.

The Unboxing Moment

The experience didn't start when recipients opened the box — it started the moment it landed on their desk. Both mailers were packed in custom-printed boxes that put VIMBY's new brand on full display: vibrant color gradients, photography from their most powerful stories, and bold imagery that made it impossible to set aside unopened. Inside, the energy continued — and a QR code brought it all to life with a custom video celebrating 15 years of VIMBY, told in their own words.

Working with the Barbour team was a homerun. They helped us reimagine the look of our brand identity and create a client mailer that pulled our new branding throughout.

— Chris Dorne, Chief Client Officer, VIMBY