100 Hoopties by Jenny Beatty

Serial projects, that is, ones that are repeated at daily intervals for a set period of time, are really an exemplification of self discipline and ferocious creativity. One such example is a project called 100 Hoopties by Detroit-bred, Los Angeles-based designer and cyclist Jenny Beatty. While completing a masters program at SVA in NYC, Beatty spent one hundred consecutive days immersed in her two loves: design and cycling. Beatty exercised her stellar design skills and unending creativity while reimagining iconic pieces of artwork using only scrapped bicycle parts. In her own words, “The idea came about very serendipitously. I was living above a bike shop that was going out of business, and would walk past coming home every night to a sidewalk filled with left over “junk”. One day I came across a pretty much new set of mustache handlebars with butchers basket and snapped the gem up for future use. The bars/basket sat on my landing for the next 5 months – taunting me to do something with them. When the time came to submit our ideas for 100 days – I tried to think of something that would summarize my life of cyclist and graphic designer. As I was writing out my thoughts, I kept trying to find ways to use this basket and handlebars but it wasn’t until I started thinking about taking it apart that the magic happened.” Magical, indeed. Here are a few of our favorites.

More serial projects here and here and here.

Via 100hoopties.com