A 500 bpm Brochure
Only we’re not talking about beats per minute, we’re talking big promotional momentum. The unique format of this brochure provided readers with an interactive high-impact presentation of ESPN Audio’s 500+ properties.
What first appeared as a postcard, actually tripled in size and transformed into a six-panel brochure as hidden panels were pulled out of each side to reveal additional content. The brochure’s front side featured a strategically placed equalizer graphic that played off the movement of the extension—as each panel moved out, it continued to grow with the panel creating the illusion of an equalizer tracking beats.
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