Branding the Presidents of the United States

Detroit-based, College for Creative Studies senior Meg Jannott began a creative journey about 8 months ago to brand the U.S. presidents. With election season coming to a close, it’s more clear than ever that modern elections are about branding… an ad blitz if you will, just like you’d see for any given product or Hollywood movie. Presidents of the past didn’t necessarily leave behind very memorable visual identities, so Jannott took some liberties and invented some. With a bit of research, Jannott capitalized on some historical characteristics to define each president typographically. Makes for a really compelling series… she’s clearly a very talented designer with a great eye for typography. Now in the home stretch, Jannott only has a few more to go. Really well done, we look forward to the remaining designs. Now go vote!

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