Finding new ways to market familiar products is a daily challenge for advertisers. Italian ad agency Armando Testa Group’s work for Italian brewing company Birra Moretti caught our eye for their particularly inventive campaign. Great advertising transcends language and, at times, culture… it is relatable on a universal level. The juxtaposition here of particular meals with beer as the centerpiece is really smart. And certainly relatable to the masses. This series resonates with us, not only on a consumer level, but it is conceptually brilliant, and very well executed. Bravo!