Coke Habit

In recent years, much has been made about America’s addiction to sugar (eye-opening 60 Minutes piece of journalism, here). It really is an epidemic whose impact has yet to be truly realized. But we are slowly waking up to the fact that our sugar-loaded diet is not only making us fat, but it’s also killing us with covert toxicity. New York-based production company Dress Code recently tackled the subject through a thoughtful animated short, aptly titled Coke Habit. Though Dress Code’s usual workload is of the commercial variety, original content plays an important role in any creative enterprise. This superbly crafted surrealist mini masterpiece, featuring arguably the most iconic brand on the planet, tells a true childhood story of staffer “Mike” and his Coke addiction… as in seemingly benign Coca-Cola. From their adept use of color to their masterful storytelling, Dress Code hits all the marks with this brilliant little film.

Via Vimeo and dresscodeny.com

[vimeo 217841404 w=640 h=337]