Contemporary Classic

Highly regarded Minneapolis design firm Charles S. Anderson Design Company has a vast body of work, and their development of the Turner Classic Movies identity caught our eye. The modular structure is brilliant: “The TCM logotype we developed was brought to life with a series of 30 simple character icons, each representing a different movie category. Television is not a static medium, so we created an identity that could change and evolve, utilizing a different icon each time it appeared on screen.” The vintage commercial art style is actually refreshing in a medium filled with slick, glossy logos. Really well done!