Creative Use of Robbie's Crown

September 10, 2013

London creative agency Tom Hingston Studio was hired to create a campaign the ninth studio album released by British singer-songwriter Robbie Williams, Take The Crown. We wouldn’t normally take notice of random album art, but the work they’ve done is exceptional. THS literally scanned William’s head, then rendered it in a variety of ways. And the results are fantastic. THS explains, “Generating such a wealth of material meant that we could take a much more playful approach to revealing the campaign imagery – allowing the head to appear and behave differently across the various platforms – be it online, print, Augmented Reality, motion billboards or TV.”

Via hingston.net