Cubism, widely considered the most influential art movement of the 20th century, was pioneered by Picasso and Braque in the early 1900s. By definition, cubism is a style and movement in which perspective with a single viewpoint was abandoned and use was made of simple geometric shapes, interlocking planes, and even collage. Dutch artist Enno de Kroon takes this one step further, using the unique landscape of the universal egg carton to his advantage in what he calls “eggcubism”. de Kroon had always experimented with distortions of perspective, and he found that the egg carton as his canvas presented a new and unique challenge that forced him to approach painting in a new way. The challenge is not only limited to de Kroon as the creator, but the viewer’s perception is also challenged. de Kroon explains, “The waves of the egg cartons limit the viewer’s perception; they also make him aware of his positioning towards the image. The intentional limitation in subjective perception gives room for imagination and recall: the process of occlusion. By a fusion of direct and indirect perception conventional imagery is overtaken. At first sight this leads to a physical and mental incompleteness, that forces an integration which can only take place within the inner experience, apart from time and space. One could say that the complete image just emerges sublimated in the viewers mind. Gestalt psychology states that human perception aims for completeness. Perceptions are being added subconsciously. My eggcubist works evoke conscious and dynamic adding. The objects not only refer to themselves, they also refer to each other as a series.” In a digital age of augmented reality and immersive 3D experiences, de Kroon’s eggcubism pays homage to traditional cubism, with an interactive twist.