Exposing Environmental Wrongdoings Through CGI

We feel one of our fundamental responsibilities as designers is to employ our creative resources to help communicate and disseminate messages for public good, when possible. The right visuals can be powerful and in this instance, also quite beautiful. Commissioned by German environmental advocacy group Robin Wood, ad agency Grabarz & Partner collaborated with some clearly talented folks from Berlin to Bangkok to create this compelling series of advertisements illustrating the destruction of nature and wildlife around the world. Anchored by a clever concept, the execution here is spot-on. With the use of double exposure (other examples here and here), these compelling ads feature an animal and its natural habitat threatened by destruction. We love the composition and endless details of each piece. Just excellent all around.

Via Behance