Fillingraphy

There are many little pleasures in life, and for us, two of those are sweets and typography (in no particular order). So when we stumbled upon this delicious work by Brazilian art director Ivan Loos, our day got a little brighter. Commissioned by Latin American commercial baking giant Bimbo for its Ana Maria brand, these custom typefaces were developed to appeal to a younger demographic by mimicking filling flavors (chocolate, vanilla and strawberry) for their cakes. Loos’s 3D work is flawless. We love that the characters are not perfect, but reflect the true mass and movement of these decadent delights. Clever name, too! Great work all around.

Via Behance