Gather Around the Bonfire

June 1, 2020

It’s Summer! As we look forward to getting outdoors, going camping and sitting around the bonfire, we are reminded of a favorite project from 2018. The s’more kit was a fun mailer that Disney & ESPN Media Networks (DEMN) sent to content distributors to enjoy with family and friends, just like their portfolio of networks.

Whether outdoor or indoor, what better way to get people together than enjoying s’mores? The kit included tools and goodies for making s’mores along with a mini-cookbook featuring nine custom recipes, each relating to DEMN properties and content programming. The tasty recipes featured programming imagery, fun graphics to make the directions user-friendly, and creatively titled recipes that tied in key messaging.

Recognition:
2018 MarCom Platinum Award
2018 Davey Silver Award

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