Happy Chinese New Year!

As we begin celebrating the year of the ox, we thought we’d share a “hot” project from our archives.

Rather than sending clients the usual “thanks for your business” holiday mailer, we opted to surprise them in January with a mailer celebrating the year ahead. The 2017 Chinese New Year which began on January 28 welcomed the Year of the Rooster, the inspiration behind our 2017 Year of the Rooster Gift Box. The box contained a bottle of Sriracha, a.k.a. “rooster sauce,” a Sriracha cookbook, a rooster apron, “Sriracha-to-go” mini-bottle keychains and a fun insert with creative copy which tied together Chinese New Year predictions, 2017 client expectations, and all things Sriracha. Everything was packaged in a bright red mailing box with custom Year of the Rooster address labels personalized to each recipient.

Winner, winner rooster dinner! The mailer was well received. As put but one client, “thank you SO much for the thoughtful, clever and creatively inspiring Year of the Rooster gift! You guys always impress and you literally add spice and flavor to all of our work!”

2017 Hermes Platinum Award
2018 Communicator Silver Award of Distinction

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