How to Exceed Your Ad Space

Smart advertising deserves attention, and we love this billboard by German ad agency Serviceplan. They were asked to develop a BMW advertisement for a unique 164’ x 6.5’ light wall in the arrivals hall of the Hamburg Airport. They came up with the brilliant idea to use the reflective surface of the floor to maximize (exceed) their ad space, creating the headline out of half-letters and using the shiny floor to convey the message “Exceed Maximum”. Really clever idea for a special ad space.


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