It's a New Ball Game

April 10, 2013

OCD, Original Champions of Design, in New York (Bobby Martin jr. and Jennifer Kinon) have created a fresh new identity for the WNBA. They’ve retained some of the old WNBA flavor but altered the fundamental look in terms of color (happy orange) and typography. The WNBA’s summer basketball season has for too long played second team to the male NBA. This rebrand may help raise visibility and deserved interest too. (Posted on the Daily Heller 4.10.13)0_WNBA_Before_After-1024x817 2_WNBA_LOGO_ORANGE 4_WNBA_WORDMARK_ORANGE 7_WNBA_PhotoBall 16_WNBA_SCARF_3 18_WNBA_SCARF_2

Posted in Branding, Design Inspiration, Marketing, Sports