Lego Masters

October 5, 2016 |

Legos and art have been crossing paths for years now (here and here and here). These colorful bricks that come in a vast spectrum of colors inspire not only young children, but also creative-thinking adults the world over. We are in awe of this brilliant ad campaign for Lego from a few years back, featuring highly minimalistic configurations of single-stud bricks depicting some of the most iconic paintings by masters from da Vinci to van Gogh. The human brain is truly intriguing. The fact that most people would recognize these works of art, with mere hints of details, really is amazing when we think about it. Kudos to Milan-based art director Marco Sodano for the clever concept and flawless execution.

Via Behance

Posted in Advertising, Design, Marketing and tagged ad campaign, adults, amazing, American Gothic, awe, brain, bricks, brilliant, children, clever, colorful, concept, creative thinking, details, execution, flawless, Grant Wood, hints, historical, iconic, iconic paintings, intriguing, Italy, Johannes Vermeer, kids, Lady with an Ermine, Lego, Lego bricks, Legos, Leonardo da Vinci, Marco Sodano, Milan, minimalistic, mosaic, recognize, René Magritte, self-portrait, spectrum, The Girl with a Pearl Earring, The Mona Lisa, The Son of Man, Vincent van Gogh

2 Comments

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