Sculptural Shoeboxes

International visual firm Shotopop teamed with JWT Shanghai to take cardboard cut-outs to the next level. And boy, did they succeed. They were commissioned to develop and build three pieces, made up from the cardboard of shoeboxes, to represent three prominent Chinese basketball players, sponsored by popular Chinese sporting goods brand ANTA. Deservedly so, the project won an Outdoor, as well as a Design Lion at the International Cannes Lions Awards.

Via shotopop.com