Sneakered

In an effort to pay homage to some superb Italian design manifested widely through consumer goods, Italian-American designer Gianluca Gimini conceived this series of fictional co-branded sneakers. Looking at Gimini’s body of work, particularly this imaginative series, appropriately titled “Sneakered”, it’s clear that Gimini operates on a creative plane not easily defined. At a time when consumers (very broadly speaking) seem to be steeped in the marketing of nostalgia, Gimini capitalizes on that trend and also taps into a youth culture that holds footwear, specifically sneakers, in high regard. Think of it as an exercise in mashing up historical examples of excellent product design with a vehicle that has global youth appeal (sneakers). Brilliant.

Via Behance