Posts Tagged ‘beverage’
Coke Habit
In recent years, much has been made about America’s addiction to sugar (eye-opening 60 Minutes piece of journalism, here). It really is an epidemic whose impact has yet to be truly realized. But we are slowly waking up to the fact that our sugar-loaded diet is not only making us fat, but it’s also killing…
Read MoreSneakered
In an effort to pay homage to some superb Italian design manifested widely through consumer goods, Italian-American designer Gianluca Gimini conceived this series of fictional co-branded sneakers. Looking at Gimini’s body of work, particularly this imaginative series, appropriately titled “Sneakered”, it’s clear that Gimini operates on a creative plane not easily defined. At a time…
Read MoreCoca-Cola’s Historical Branding Move
Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its…
Read MoreCheers to Some Exceptional Package Design
Packaging is no easy feat. Most people take it for granted because we are inundated with it from every angle in so many consumer categories. And coming up with fresh and original packaging concepts in the beverage industry is particularly challenging. The market is flooded with craft breweries and boutique wineries — never mind the…
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