Posts Tagged ‘Coke’
Coke Habit
In recent years, much has been made about America’s addiction to sugar (eye-opening 60 Minutes piece of journalism, here). It really is an epidemic whose impact has yet to be truly realized. But we are slowly waking up to the fact that our sugar-loaded diet is not only making us fat, but it’s also killing…
Read MoreCoca-Cola’s Historical Branding Move
Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its…
Read MoreEast Meets West
Chinese sculptor Li Lihong juxtaposes contemporary corporate logos with traditional Chinese imagery and ceramic techniques, with fantastic results. The series is a sculptural mashup of corporate identity and fine art, of contemporary and traditional, of East and West, of old and new. Western business has become integrated into Chinese culture, and Lihong’s work seems to…
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