Sculptural Shoeboxes

March 15, 2013 |

International visual firm Shotopop teamed with JWT Shanghai to take cardboard cut-outs to the next level. And boy, did they succeed. They were commissioned to develop and build three pieces, made up from the cardboard of shoeboxes, to represent three prominent Chinese basketball players, sponsored by popular Chinese sporting goods brand ANTA. Deservedly so, the…

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