It Just Got Real Up In Here

July 27, 2015

As we’ve mentioned before (here and here and here), 3D rendering has come a really long way in recent years. With technology advancing exponentially, the world of three-dimensional work has gotten more real, to the point that it’s sometimes difficult to discern what’s computer generated and what’s actually real. This gorgeous series, GoldRush, by Slovenian…

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How to Exceed Your Ad Space

November 6, 2013

Smart advertising deserves attention, and we love this billboard by German ad agency Serviceplan. They were asked to develop a BMW advertisement for a unique 164’ x 6.5’ light wall in the arrivals hall of the Hamburg Airport. They came up with the brilliant idea to use the reflective surface of the floor to maximize…

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