Play with Oreo

March 5, 2015

Few food items are more iconic than the beloved Oreo cookie. Introduced 103 years ago tomorrow (Happy Birthday, Oreo!), this sandwich cookie has long been recognized as the best-selling cookie in the U.S. With credentials like that, it’s no surprise that the Oreo brand has a massive advertising budget that allows for some terrifically creative…

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Sculptural Shoeboxes

March 15, 2013 |

International visual firm Shotopop teamed with JWT Shanghai to take cardboard cut-outs to the next level. And boy, did they succeed. They were commissioned to develop and build three pieces, made up from the cardboard of shoeboxes, to represent three prominent Chinese basketball players, sponsored by popular Chinese sporting goods brand ANTA. Deservedly so, the…

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