In A Parallel Universe

February 7, 2018

At a time when our collective consciousness is so acutely aware of gender roles, and (a long overdue) war has been waged against sexist practices and other gender issues, Lebanon-based photographer/visual artist Eli Rezkallah turns twisted gender roles depicted in vintage advertisements on their heads. Rezkallah painstakingly recreated some blatantly sexist ads, but with a…

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Coca-Cola’s Historical Branding Move

July 15, 2015

Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its…

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