Turning Fear on its Head
Design really is all about communication and education, whether its purpose is to sell, explain, or simply draw attention. In the case of this brilliantly clever self-initiated poster, the visuals do all the work to raise awareness of an often ignored issue facing sharks in their, well, house (more about that here). A collaborative effort between Italian-born, San Francisco-based 3D master Matteo Musci, and London creative studio, Featherwax, which specializes in retouching and CGI, this striking poster does a terrific job of immediately drawing the viewer in with its arresting visuals. Inspired by an iconic movie poster, this piece’s strength is in its irony. In their own words, the duo explains: “An in-house concept to promote awareness for shark-culling, and the number of sharks killed annually. Due to the demonization of sharks, it’s often an overlooked issue. The concept here is to compare the number of deaths each species cause each other, and visually turn that fear on its head. The Jaws poster naturally springs to mind, and can be viewed as a boat full of harpoon-guns.”
Jaws related posts here and here and here
Via Behance
Original JAWS poster:
