Check out the VIP Master’s promotional package we created for ESPN in efforts to reinforce media partnerships and increase awareness of WatchESPN. Visual elements and messaging embraced the history of The Masters.
A vintage aesthetic and custom promotional logo were integrated into collateral including box & envelope labels, a brochure and other packaging elements. The centerpiece was an elegantly packaged azalea plant—the official flower of The Master’s Tournament. Personalized wooden WatchESPN golfbag tags were also included with this impressive gift.
The promotion received rave reviews from both its recipients and ESPN:
“The ‘unexpected’ factor of getting flowers from ESPN turned out to be huge…the classiness and style you provided with the plant selection, packaging and graphic look really elevated the idea to true VIP status. The internal and external feedback has been among the best ever.”