Bad Habits Kill
Spanish art director Rafael Quilez of McCann Erickson in Madrid created this award-winning print campaign for a hospital cardiology department. It’s a shame the campaign is so specific, because the concept — that poor choices and bad habits cause more deaths than natural catastrophes, severe accidents, and even war – seems to be an important one to expose to the masses. And Quilez’s execution is right on the money. Bravo, really well done.
Amazing pictures!